[ FILE 01 // FASHION // 2024 ]
Maison Margiela
A conceptual film that translates the house’s deconstruction language into motion — raw seams, obscured faces, the tension between couture and the street.
Hero film (60s)Vertical cutdownsTitle system
[ 01 // THE BRIEF ]
The house needed a film that felt like an artefact, not an ad. The brief was a single word: unfinished. Everything had to read as deliberate imperfection — the polish hidden underneath.
[ 02 // THE APPROACH ]
01
Built the edit around negative space and held silences, letting fabric and movement carry the narrative.
02
Graded toward a desaturated, near-monochrome palette to push the garment texture forward.
03
Designed a sound bed of room tone and cloth so the cut feels physical rather than scored.
“The work doesn’t chase the runway. It chases the feeling you have ten seconds after it ends.”ZSDX // DOCTRINE
FRAME 02 / MOTION
FRAME 03 / MOTION
[ 03 // THE RESULT ]
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