[ FILE 05 // FASHION // 2023 ]
Balenciaga
Hyper-stylised brand visualisation — part fashion film, part interface. A study in how far you can push gloss before it becomes unease.
Brand filmMotion systemStills
[ 01 // THE BRIEF ]
Make something that looks expensive and slightly wrong. Beauty with a glitch in it.
[ 02 // THE APPROACH ]
01
Layered motion-design overlays and UI textures over live footage.
02
Engineered a grade that feels synthetic — clean highlights, crushed blacks.
03
Built a title system that behaves like a system, not a caption.
“Perfect is boring. We left the seam showing on purpose.”ZSDX // DOCTRINE
FRAME 02 / MOTION
FRAME 03 / MOTION
[ 03 // THE RESULT ]
4.5M
Views+44%
Share rate03
Concept films